Sony KDL-52XBR7

The Sony KDL-52XBR7 is a 52 inch LCD HD from Sony’s BRAVIA XBR7 series that features full HD 1080p resolution, Motionflow 240 Hz refresh rate, BRAVIA Engine 2, 10-bit panel and processing, 80000:1 dynamic contrast ratio and 7 HD inputs. It is available in a Piano Black finish and includes an illuminated Sony Logo.
Specifications
The Sony KDL-52XBR7 measures 1256.9 mm x 874 mm x 346 mm (W x H x D) in dimensions when measured including its provided pedestal, and 1256.9 mm x 830.5 mm x 1218 mm (W x H x D) when measured without the pedestal. It weighs approximately 42.5kg together with the provided pedestal and 35.5 kg on its own. The Sony KDL-52XBR7 provides support for DLNA network features. It is compatible with video signals including 480/ 60i, 480/ 60p, 720/ 60p, 1080/ 60i, 1080/ 24p (HDMI only) and 1080/ 60p (HDMI/ component). In terms of video features, the Sony KDL-52XBR7 incorporates 24p True Cinema technology, 3D comb filter, 4:3 default, Advanced contrast enhancer (ACE), Auto Wide, CineMotion reverse 3:2 pull down technology, deep colour, game mode, image blur reduction, Live Colour Creation technology, MPEG Noise reduction, Motionflow technology 240 Hz, x.v. Colour technology and Photo TV HD. As for its display technology, the Sony KDL-52XBR7 incorporates wide viewing angle LCD display panels that have a viewing angle of 178 degrees from left/ right and up/ down. In addition to that, it also incorporates BRAVIA Engine 2 video processing technology. It also has Picture Modes including Vivid, Standard, Cinema, Custom, Photo vivid, Photo standard, Photo original and Photo custom. Besides that, it also has wide modes including wide zoom, normal, full, zoom and H stretch for HD. The Sony KDL-52XBR7 also has an audio power output of 35 W in total, with 10 W each coming from its two speakers, plus 15 W from its subwoofer. There are 4 speakers in total. Audio features include 5:1 channel audio out, alternate audio (digital), audio out, auto mute (on no signal), auto SAP, digital amplifier, Dolby Digital, simulated surround, S-Force Sony Original Surround, Sound booster, SteadySound automatic volume control, MTS stereo system and Voice zoom. Not only that, it also has Sound Modes including dynamic, standard and clear voice. In general, the Sony KDL-52XBR7 features Auto CC on mute, BRAVIA Link Module support, closed caption button, closed captions (CC), fanless design, on-screen display with enhanced GUI + XMB, and support for rear mounting of DMex Module. The Sony KDL-52XBR7 runs on a power requirement of AC 120 v Voltage. It has a maximum power consumption of 320 W when in operation and 0.3 W when put on standby. For added convenience, the Sony KDL-52XBR7 features BRAVIA Sync, BRAVIA Sync menu button, channel block with password, channel fix, channel jump, channel labels, channel surf, edit channel labels, favourite channel, freeze, ID-1 detection, info banner, initial setup, input skip (auto), label inputs, on-screen clock, on-screen display for external input, on/off timer, fixed PAP, PAP (picture and picture), PIP (picture in picture), parental control, program guide access, show/ hide channels, sleep timer, swap sound, TV guide on-screen, and theatre mode (theatre button). Besides that, it also has a multiple language display that is available in English, Spanish and French. It also provides support for USB applications including Music Players in MP3 formats, and Photo Viewer in JPEG formats. The display has an aspect ratio of 16:9, colour range of 102% NTSC for u’v’ and 91% NTSC for xy, display resolution of 1920 x 1080p (full HD) dynamic contrast ratio of 80000:1, native resolution of 1920 x 1080 pixels, and an onscreen contrast ratio of 3000:1.
Reviews

“The 240Hz Sony KDL-52XBR7 breaks new refresh rate ground, but for most buyers the extra Hz won’t be worth the high price.” (CNET, 2009)

“Connectivity is good on the great looking Sony KDL-52XBR7 with 4x HDMI 1.3 inputs, 2x component and PC VGA inputs, all accepting full 1080 HD signals. A Digital Media Port and USB 2.0 inputs make for easy multimedia connectivity, and 3D graphics provide great HD photo viewing. Cnet gave the KDL-52XBR7 a 4/5 rating, and said, the 240Hz Sony KDL-52XBR7 breaks new refresh rate ground, but for most buyers the extra Hz won’t be worth the high price. Deep black levels for a non-LED-based LCD TV, and accurate color temperature and color decoding.” (HDTVLounge, 2009)

“The 52-inch KDL-52XBR7 was all the rage upon its arrival, promising slick visuals and a dejudder processor that would wow, stun and awe. Unfortunately, it seems the set hasn’t exactly lived up to expectations, as the deep black levels, accurate color temperature and color decoding, comprehensive complement of inputs and beautiful body weren’t enough to overcome the breathtaking $4,200 price tag. Furthermore, the 240Hz refresh rate was found to offer “only minor improvements to picture quality,” proving our fears of it being more about marketing than performance absolutely correct. Bottom line? Take your dollars elsewhere — chances are, you won’t miss the Hz.” (EngadgetHD, 2009)